Weeko by Xera

The WEEKO initiative, led by Xera, is a groundbreaking project in the circular economy, focused on transforming how businesses handle unused corporate IT equipment. At its core, the initiative embraces the principles of the 3Rs—Recycle, Reinvent, and Recreate.

WEEKO specializes in recovering obsolete or unused IT goods from companies, assessing whether they can be reused or require processing as Waste Electrical and Electronic Equipment (WEEE). These assets are meticulously cleaned, repaired, and tested to be regenerated and reintroduced into the market as refurbished products. What sets WEEKO apart is its unique B2B Cash & Carry model, the first of its kind in Italy, which provides eco-sustainable technology solutions directly to businesses.

Additionally, the initiative offers IT asset disposition (ITAD) services, including secure data erasure and destruction, ensuring both compliance and environmental responsibility. By integrating these practices, WEEKO extends the life cycle of IT products, reduces electronic waste, and fosters a more sustainable approach to resource management.

WEEKO is recognized as a best practice in the field of circular economy for several reasons. Its innovative approach demonstrates how business operations can merge profitability with environmental stewardship. The emphasis on refurbishing and redistributing IT equipment significantly minimizes waste while addressing the growing demand for affordable, sustainable technology. Moreover, WEEKO exemplifies how closed-loop solutions can be scaled to benefit both companies and the environment, making it a model for sustainable business practices worldwide.