MudLOVE

The name of their brand (Love for mud) clearly reflects their purpose and what they stand for.

The company offers handmade products made of clay. It shares its story with the user, and tells that it has been created from the beginning with the purpose of “Doing good”, “Our collective purpose is to disrupt patterns of brokenness with the thoughtful and creative pursuit of love. That means we work as a team, using the tools we have, to break continued cycles of hardship, poverty, and hurt. We believe in the ability of each person to use what they have to change the world. In our case, we have mud and creative hands”. Through its work it supports clean water projects in Africa, in partnership with Water of Good, its mission is to transform lives through sustainable access to clean water, improved sanitation and hygiene in the places that need it most.

The magic of storytelling is centred in its story section, where the brand encourages its customers to share their MudLOVE stories to inspire others; and its customers share their values trough the bracelets, as an icon of love and good resolutions.

MudLOVE through storytelling conveys a brand with a cause through its positive impact on the world.

“At the end of the day, we all love to make the world a better place, regardless of how we do it.” That's why socially active and responsible companies are excellent at retaining and building customer loyalty.